Boutique Spotlight: Emerson Grace

clothes_EmersonGraceDSC_1358I want to live at Emerson Grace. Not in the apartments above Emerson Grace, literally in the store. This gorgeous men's and women's apparel and accessories store is minimalist chic at it's most warm and lived-in best. I'm not surprised by that since the space was designed by local architect Nick Dryden. I want to move into every place Nick has designed (Billy Reid, imogene + willie, Burger Up, Josephine, The 404 Kitchen & Hotel), so when I found out he worked on Emerson Grace, I knew this shop was going to be amazing. I was clearly smitten when I walked in the door, and then I saw the lines they carried. Rag & Bone, Frank & Eileen, Maison Scotch, Kelly Wearstler, Vince, local handbag designer Ceri Hoover and so many more. Emerson Grace is my dream closet. It's also my husband's dream closet. The men's side of the store is as stellar as the women's side, and a very welcome addition to a small list of local men's boutiques.

I had the pleasure of meeting owner Courtnay Page when I was  Christmas shopping for my husband. She's amazing, and you can feel her stylish West Coast vibe in every inch of this shop. I was thrilled she took the time to answer some questions for me.

What can a shopper expect when they come to Emerson Grace?

Great service. Also, they can expect to find clothes for women and men. That’s the biggest difference in this store and my others. Inside, within Emerson Grace, we’ve created cohesion between the two divisions, but also maintained a slight separation, so it feels like two stores that just happen to share a space.

Also, people might be interested to know about the take-home service we offer to our female customers. For men who hate to shop, we can do pulls that the wives can take home for him to try on. They bring back what doesn’t work. Basically, they pull like a stylist would. I’ve never understood why we do it for stylists but not the regular consumer. We provide services that make shopping for men really, really easy.

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What are some of your favorite brands you carry for men and women?

We carry several brands not currently available in Nashville, including Won Hundred, which is out of Copenhagen; they make great, wearable women’s separates. The Swedish denim company Strom, is another, and Pomandere, which is an Italian line. For guys, I really like Rag & Bone and Vince, button-downs from Frank & Eileen, and watches by the California brand Tsovet, who had a presence at our trunk show last month.

Dress_EmersonGraceDSC_1415Won Hundred Dress ($211), APC Handbag ($589), Jill Micheal Jewelry chain bracelet ($84), Jill Michael Jewelry assorted bracelets ($34), Kelly Wearstler bracelet ($318)

clothes_EmersonGraceDSC_1364Maison Scotch denim jacket ($219), Frank & Eileen button down ($196), Pomadere striped tank ($144), Jill Michael Jewelry small stone necklace ($70), Kelly Wearstler large stone necklace ($243)

outfit_EmersonGraceDSC_1411Pomandere lace top ($270), Current/Elliott cargo pants ($258), Pomandere clutch ($256), Jill Michael Jewelry bracelet stack ($91), Jill Michael Jewelry long necklace ($84), Joie sandals ($135)

clothes_EmersonGraceDSC_1398On him: Vince striped sweater ($210), Frank & Eileen denim button down ($225), Vince cargo pants ($225), J.D. Fisk shoes ($150)

clothes_EmersonGraceDSC_1391Rag & Bone leather jacket ($1,193), Rag & Bone sweater ($216), Velvet t-shirt ($71)

With the original Emerson Grace store in LA, what made you choose Nashville?

This is actually our fifth store: we have three stores in the L.A. area – specifically, in Pasadena and San Marino - as well as the original store in Portland, Oregon. The decision to open here came at the suggestion of our friend, Jim Lewis. He filled us in on the amazing growth opportunity here. Plus Nashville has a very creative vibe that I connected with from day one.

Where does the name come from?

It’s in honor of my two daughters, Emerson and Grace. I love that the name Emerson can be male or female, and that it has a refined edge to it; Grace, on the other hand, very feminine.

Describe the vibe of Emerson Grace in five words or less.

Chic. Timeless. Modern. Effortless.

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What trends do you love right now?

I'm not big on trends: I try to keep my style classic and timeless.  But right now, I’m loving anything military inspired. And for women, I’ve always loved a slouchy pant with a sexy top. For guys, I like the sophisticated hipster look, which includes cuffed raw denim.

clothes_EmersonGraceDSC_1387Autumn cashmere sweater ($223), Frank & Eileen button down ($208), Rag & Bone jeans ($210), Rag & Bone shoes ($325)

clothes_EmersonGraceDSC_1377Maison Scotch jacket ($129), Feel the Peace long sleeve top ($96), Sanctuary drawstring pants ($102), Jill Michael Jewelry necklace ($76)

What is one thing people may not know about Emerson Grace?

We’re always looking to feature emerging designers not only from the West Coast – Jill Michael who was part of our trunk show last month is an example - but from Nashville as well. Right now, to name one example, we have pieces by local handbag designer Ceri Hoover on the floor.

Jewelry_EmersonGraceDSC_1483Jill Michael Jewelry bracelet stacks

Jewelry_EmersonGraceDSC_1467_FotorJill Michael Jewelry bracelet stacks and necklaces

accessories_EmersongraceDSC_1375Ceri Hoover clutch

If Emerson Grace were a cocktail, what would it be?

A Manhattan - stylish and cosmopolitan, but with a Southern flair.

Name five of your favorite places in Nashville.

I'm obsessed with food, so I'm going to start with a few restaurants: Josephine – I love anything and everything they are serving; City House - the pork belly pizza is my favorite; and Rolf & Daughters - the food and the atmosphere is always great. In terms of shopping, Emerson Grace’s neighbor Cadeau has curated the most amazing and unique array of gifts and home décor. And I love visiting Peter Nappi and getting inspired by what he’s doing with leather.

Thanks Courtnay! Visit Emerson Grace seven days a week on 12 South and make sure you follow them on Facebook and Twitter.

Special thanks to Tabitha Tune from A la Mode Media and Life a la Mode for the fantastic pictures. See more from our Emerson Grace photo shoot on the Stella Shops Facebook page.

 

Weekly Guide to Nashville Boutique Sales & Events: January 17-19

There is one thing I love about January and that's all of the sales. It's the heart of winter and now is the time to buy sweaters, boots, gloves, hats and more all on sale. Every boutique is having a major sale right now so even if you don't see them in this post, just go there. You're going to find great deals no matter where you shop. If you want to find some of the best deals all under one roof, then put January 25 on your calendar. It's time for Nashville Scene and Nfocus Magazine's Fashion for a Fraction. This warehouse boutique sale is where you'll find 20 of Nashville's best boutiques under one roof selling their Fall/Winter merchandise at deeply discounted prices. I've been going to this event long before I worked for the Scene and it's one of my favorites of the year. I've scored some major deals there! Tickets to the event are only $5 and proceeds benefit Hands on Nashville. You can purchase ticketes in advance HERE (or click the pic below) or at the door. UPDATE: Closet Case Vintage is the latest boutique who will be at Fashion for a Fraction. The odds are very high that if Carmen brings sequins, I will buy them all.

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12 South

Emerson Grace - I am smitten with Emerson Grace. This gorgeous new store on 12 South has a gorgeous selection of men's and women's apparel. They had me at Rag & Bone and Clover Canyon. The men's selection is really impressive and I love that they carry larger sizes for the guys. Their first sale of the season is a pretty fantastic one. Starting Friday, everything in the store is included in the sale. On Friday the discount is 30% off. On Saturday, it's 40% off. Sunday is 50% off. Monday is 60% off and Monday is a whopping 70% off. Crazy right? You'll probably find me camped out there.

emerson grace0004Image courtesy of Emerson Grace

Leona - It's Leona Sample Sale time. Don't miss this opportunity on Sunday to shop Leona's Biannual Sample Sale which just happens to be going on in the middle of their End of Season Sale. You'll find items up to 75% off. Hello deals.

SAMPLE SALE

Belle Meade

Jamie - There are some fantastic deals on designer apparel and shoes at Jamie right now. There are racks of dresses, tops and pants marked down 50% off and a huge shoe selection also 50% off. Totally worth it!

Green Hills

Cosmetic Market - Check out these Therapy Systems and Skinceuticals deals this weekend.

Cosmetic Market Therapy Systems

Cosmetic Market Skinceuticals

Cosmetic Market skin saver

Elaine Turner - The semi-annual handbag sale is going on now in store and online. Don't miss the shoe markdowns too.

Elaine Turner Handbag Sale

Levy's - Even bigger deals at Levy's sale this weekend.

Levys January sale

SOCA - SOCA's winter sale is going on now.

Soca Winter Sale

Sylvan Park

Fabu - All winter apparel is on sale now.

Fabu Winter Sale

Happy Shopping!