When I got an email about BCBG MaxAzria collaborating with MAGNUM Ice Cream, I was intrigued. When I found out the result of the collab was a Belgian chocolate inspired wrap that used innovative scent technology to make it smell like chocolate, I had to see, and smell, it for myself. Thanks to BCBGMAXAZRIA and MAGNUM Ice Cream I received my wrap in advance of the special promotion happening this weekend in store and online. This wrap is not only a beautiful mix of colors meant to resemble a melting MAGNUM Double Caramel Ice Cream bar, it really does smell like chocolate. I wore it in my chilly office the other day and not only did it keep me warm, but a lovely mix of vanilla and chocolate lingered when I took it off.
You can get a wrap of your own this weekend (July 24-26) at any BCBGMAXAZRIA store or online as your free gift when you spend $300+ on regular priced apparel and accessories. I'm loving the textures in the new fall collection, but there are plenty of summer goodies to take advantage of that will qualify you for a sweet smelling chocolate wrap of your own. Here are a few of my current favorites. Of course I went for the track pant. Click the "+" next to each item for more information.
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