Truth be told, Mizzie and I have been waiting to cover Studio 615 on West End Ave. in Nashville for several months now. We've been fans of this sleek boutique for quite some time and once owner, Darnice Harris, told us about her plans to open a shoe store next to Studio 615, we knew we had to wait until Sole of 615 had it's big reveal. The big event happened last week and trust us when we tell you, it was well worth the wait.
The minute you step onto the pink carpet at Studio 615 or Sole of 615, you are on your way to a boutique shopping experience the way it was meant to be...great customer service in a fun and friendly atmosphere with on-trend apparel, accessories, and now shoes, at affordable prices. Darnice has done a terrific job of editing both stores, and in Studio 615, she usually only carries a few sizes of each item. (I happen to really like this.) There is a steady stream of new merchandise always being added, so if you see something you really like, you should buy it when you see it. Chances are someone else may snatch it up before your next visit.
Here's what Darnice shared with us about her stores, herself and what we can expect heading into the Fall season...
What is your favorite thing about owning a boutique in Nashville?
I love the support I get from my clients. I have clients that have been with me from day one and I love making them happy and knowing that they leave the store pleased, looking great & excited about their purchase.
Who is the 615 customer? What kind of woman are you thinking of when you choose the items you have in the store?
My customer is each & every woman who loves fashion. I have customers in all age ranges and from every walk of life. They are all equally important & valuable clients of Studio 615 & the Sole of 615.
Describe the vibe of Studio 615 in four words starting with ‘S.’
Sassy. Sexy. Stylish. Service.
What brought you to open Sole of 615?
Shoes were the number one request from my customers. Everyone was in search of an option other than the mall or generic retail outlets. My goal is to provide affordable fashion-forward shoes in a luxurious environment. It was a natural progression to open a shoe store.
We’ll easily be wearing our sandals through September in Nashville. What have been your top three shoe styles for the Summer season?
Wedges, first & foremost because they are functional & fashionable, nude platforms, and bold colors such as royal blue, fuchsia & neon green. These styles can easily transition into fall.
Heading into Fall, what trends can we look forward to finding at Studio 615 and Sole of 615?
Key trends for fall are army camo colors; and stud & grommet detail are still very relevant in clothing, shoes & accessories. We'll also be looking at long dresses for Fall.
If Studio 615/Sole of 615 were a cocktail, what kind of cocktail would it be?
Something pink, sparkly, & refreshing!!!
If you could describe yourself as a type of shoe, what kind would you be?
I would be a wedge, because I am fashionable, but I have to dress for function. I want a shoe I can walk in all day, wear with a dress or jeans, & still wear out with my girls or on a date after work!
What are five of your favorite places in Nashville?
What inspires you?
I am inspired by my clients and the world around me. When I wake up everyday I am blessed to be living my dream. I am determined to provide stores with an atmosphere, selection, & customer service that is unparalleled in Nashville.
There are some perfect late Summer/early Fall items gracing the racks of Studio 615 right now, and the shoes at Sole of 615...visit Darnice and her super friendly staff this month to see for yourself. I was thrust into a bit of a shoe frenzy on my first visit, so take this as a warning that you may have some tough choices to make.
Mizzie and I hope we can make those decisions a little easier for you with a special Stella reader discount. If you receive Stella emails, you'll have a special offer in your Inbox this week. If you'd like to receive our emails, sign up at the top right corner of the blog and we'll send you the goods.
Follow Studio 615 on Twitter and on Facebook. And don't forget, you can shop Studio 615 online at www.studio615clothing.com.
2922 West End Ave. in Nashville
615.321.4448 Hours:Monday-Saturday 10am-7pmSunday 12pm-5pm
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