Impulse purchase is defined as a spur of the moment unplanned decision to buy, made just before a purchase. Research findings suggest that emotions and feelings play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. (Thank you businessdictionary.com.) Consider me guilty as charged. Our September Stella Spotlight Store, UAL, definitely lends itself to the impulse purchase and I have fallen prey too many times to count. After posting our spotlight blog, I felt I needed to come clean about my most recent UAL impulse purchase.
That Sunday morning started innocently enough. Brunch with my friend at Jackson's followed by a shopping trip to UAL. I think this was her first trip to UAL which was exciting since I love taking new people there, and I was looking for a dress for my cousin's wedding. We left Jackson's early enough that UAL wasn't open yet, so we decided to have a drink at Bricktop's before the shopping extravaganza began. I tell you all of this, because I know that second mimosa made it that much easier for me to plop down my credit card for this dress...
|Yes, that is a train!
This Ivan Grundahl dress was hanging in the very back of a rack toward the front of the store. It was the ruching at the side that caught my eye. It was my size. I had to try it on.
OF COURSE, it fit perfectly. Everything about it was perfect. There was discussion of different ways to wear it, dressing it down by cutting off the train and then some debate on whether I should really buy it. Who was I kidding...I knew the second I zipped that zipper I was never cutting off that train and this dress was coming home with me.
Here's a look at the back of the dress...
And one more photo of the front. Since the top doesn't have much structure, there's a million ways to wear it. See how versatile it is? ;)
I have zero idea where I am going to wear this dress, which I now refer to as "my gown." This wasn't exactly going to work for my cousin's wedding, but I just couldn't say no. Are you ready for the price tag?
Designer: Ivan Grundahl
Regular Price $850
UAL Price $159.99
$160?! SOLD. Even though I don't have one bit of buyer's remorse for this purchase, I know the mimosas made me do it. That's my story and I'm sticking to it.