Stella Spotlight: Nashville Boutique - Hemline

There are some fantastic shopping options in the Hill Center and another one of our favorites is Hemline.  This boutique can literally outfit you from head to toe and for any occasion.  You'll find maxi dresses for day or night, gorgeous sequin dresses and skirts, breezy blouses, denim in all styles and a perfectly edited selection of shoes, jewelry, hats and other accessories.  We caught up with store owner, Mary Maddox and asked her a few questions about the shop and what all of us should have in our closets to beat the heat this Summer. What inspired you to open Hemline?  What was your original concept and how has the store evolved?

Hemline is a franchise and I worked in one of the Houston boutiques for a year before we came to Nashville.  I learned the business and became close with the founder, so when we moved here, I thought it would be a great boutique for the Nashville woman.  We have always stayed pretty true to the Hemline vision.....having a little something for everyone.

Describe the vibe of Hemline in five words or less.

Flirty, fun, bohemian chic

What are some of your favorite lines you carry and why?

I love Myne.  It is a newer, fresh, line that we have been carrying for awhile and it just fits really well.  Of course, Loretta Jane, which is a line that Kelli Cooper who used to work here, designs.  It is impeccably made and is feminine without being too girly.  Leona is another dress line that is southern and sophisticated and just beautiful! (Loretta Jane and Leona both showed their collections during Lexus Nashville Fashion Week!)

What essentials should we all have this Summer?

Maxi skirts, white flared jeans, wedges, layered bracelets and necklaces, denim cut-offs, easy flowy tops and light-weight dresses to keep us cool in the heat!

What splurge-worthy items should we have?

We have an amazing irridescent sequin dress that is just gorgeous and a taupe sequin skirt both by Basix that are show-stoppers!

Are there any new pieces coming in for Summer that you’re excited about?

High waisted flared jeans by both Genetic Denim and Seven....I can't wait to get them in!!  Also, jewelry by Seasonal Whispers that is great for layering.

What type of experience should a customer expect at Hemline?

Great customer service and personal attention in a fun atmosphere.

If Hemline was a cocktail, what would it be?

A martini!  When we go to market, that is our drink at dinner and we share lots of stories and laughs.

What are five of your favorite places in Nashville?

The park with my two girls, Suzy Wongs House of Yum, Pure Barre, Pied Piper Creamery, The Ryman.

What inspires you?

I love reading fashion blogs and magazines to get ideas.

Thanks Mary!  Pick up the June issue of Her Nashville to see how we styled some fabulous Hemline pieces for our Her Favorites column.  Visit our Facebook page to see more photos.

Hemline is offering our email subscribers a special discount during the month of June.  Make sure you receive Stella in your Inbox to get your coupon!

Hemline is located at 4025 Hillsboro Pike in The Hill Center.