Stella Shops began in August 2008 by me (Carla Antonelli) and Mizzie Logan as a guide to finding the best boutiques and local apparel and accessories designers in Nashville. Nearly ten years later, I'm still talking about new boutiques and designers. Nashville is full to the brim with uber-talented makers, and cool new boutiques continue to open all over the city. At its core, Stella Shops is all about shopping and now you can shop from the site. 

Me (Photo by Daniel C. White)

Me (Photo by Daniel C. White)

When I’m not shopping or cooking, or blogging about shopping or cooking, or Instagramming photos of my pugs, you’ll find me at Advance Local creating unique event experiences, and connecting strategic partners with those experiences, in the communities we serve. 

In case you’re wondering where the name Stella comes from, my saucy pug, Stella, sauntered across the room one night in her pink studded collar. Mizzie and I were brainstorming names and the minute she did that, Stella Shops was born. Sadly, I lost Stella to cancer on March 24, 2014. You can read my tribute to her here. She was one fashionable pug with a whole lot of attitude.

Sponsorships and Advertising

For sponsorship information, please contact me directly at carla [at] All sponsors are closely evaluated to ensure content is appropriate for Stella Shops. Stella Shops accepts pre-approved products for giveaways, product reviews and brand features. Please email me with any questions or inquiries.

Affiliate Link Policy

Stella Shops contains affiliate marketing links, which means a commission is earned on sales of those products. Editorial content is in no way influenced by advertisers or affiliate partnerships.