Serendipity boutique on 12th Ave South in Nashville is appropriately named. This eclectic boutique has been a staple on 12 South for the past 11 years. It's filled to the brim with beautiful jewelry (some of which is local), fantastically affordable dresses and tons of fabulous gift ideas. When Mizzie and I pulled clothes and accessories for our June Her Nashville shoot, we couldn't believe the treasures we found in this shop. We are obsessed with a particular line of re-purposed jewelry called Re-creating Juliette and we'll have more to share on that line later this month! Owner, Julie Lutz and her staff are warm, welcoming and at the ready to help you find the absolute perfect items. Here, Julie tells us about the inspiration behind Serendipity and what we can expect to find for Fall. What was the inspiration behind Serendipity? How has your original concept evolved over the years?
The inspiration behind the name is linked to it's meaning..."making fortunate discoveries by accident." Serendipity's look and feel has continued to evolve throughout the years, along with the ever changing style and needs of Nashville. The main concept is a place where a mother and daughter can shop and both find something nice.
Describe the vibe of Serendipity in five words or less.
Eclectic and peaceful.
What are some of your favorite lines in the store?
Johnny Was and Weston Wear are probably everyone's favorite lines that we carry at Serendipity.
We are in love with the jewelry line, Re-creating Juliette. Can you tell us a little more about it and why it's so special?
Re-creating Juliette is a line of jewelry started by my sister, Debbie. It is named for our Grandmother, Juliet. Debbie takes a lot of interesting old pieces of watches and jewelry and is able to re-create them into something that is truly one-of-a-kind. Her design sensibility really shows through in her pieces and the line is exclusive to Serendipity.
What are some great pieces that will help us stay cool now, but can also take us into Fall?
We have a great short cargo skirt that can be worn with a tank now, but later with a great sweater and boots..layering is still very popular. We also have many dresses that will keep you cool, but can go into Fall quite easily.
Speaking of Fall, what apparel and/or accessories can we look forward to finding at Serendipity?
We are all looking forward to our leather boots that are coming in by Bronx. We always have a great variety of hand-made sweaters that I love getting in too.
What kind of woman are you thinking of when you choose the items you have in the store?
All of us here at Serendipity participate in the buying process and as our individual tastes vary widely, our selections vary as well. It works. Anyone can find something in here whether young, old or in between, hipster or hippie....we usually have something for everyone.
What type of experience should customers expect when they come to Serendipity?
We try to give the customer a delightful shopping experience from the amazing smell of our candles and soaps that greet them as soon as they walk in, to the friendly service we offer. We also have an abundance of unique baby items and books, as well as organic tea, gift items and beautiful clothes to look at. Hopefully, anyone can find something that makes them feel good about themselves.
What are five of your favorite places in Nashville?
Because we are an eclectic group of people and have a wide range of tastes, we have a number of places we favor here in Nashville. However, if we have to narrow it down to five, first I would pick the Ryman. We all love going to shows there. My favorite shows of all time-Patty Griffin, Emmy Lou Harris and Alison Krauss to name a few. Cheekwood is another favorite. Most of us LOVED the Chihuly exhibit last summer and one of the girls works there as well. One of our girls loves Lone Wolf Body Art on Broadway. Tim Bobek has done all of her tattoos and she swears by his work. Another one of the girls lives in East Nashville and is crazy about Mitchell Delicatessen. She says they have the best BLT in town, hands down. And finally, none of us could live without our morning coffee, or afternoon "pick me up" from Frothy Monkey down the street. We've all been frequenting it since it opened.
What inspires you?
The people that live, work and study in Nashville are what inspire us! We love being part of a community that is continually growing and improving. We have definitely taken our cue from the various and unique styles of everyone that lives here, and we continue to try and embody the spirit of that within our store.
A big thanks to Julie who is offering our Nashville subscribers a special deal valid through August 15. Make sure you receive Stella in your Inbox to get your coupon.